
We now have our first look at the logo for the forthcoming live-action Street Fighter movie from Legendary Pictures – and seasoned fans will instantly notice that it's the same logo that was previously used for some of the video games in Capcom's long-running fighting franchise.
Legendary Entertainment showcased the logo at the Las Vegas Licensing Expo, an event at which famous brands come together to promote merchandise relating to upcoming media projects.
The movie – which, it should be noted, is still some way off – will be directed by Danny and Michael Philippou, who made a splash in 2022 with their directorial debut Talk to Me, a unique spin on the horror genre.
According to Collider, the pair have stressed that they are aware that they have the opportunity to "create something no one's ever seen before.”
This isn't the first time that Street Fighter has been turned into a live-action movie. The 1994 effort starred Jean-Claude Van Damme and Raul Julia and was mauled by critics. It made $99.4 million at the global box office on a $35 million budget.
In 2009, another movie – Street Fighter: The Legend of Chun-Li – was released; despite costing $50 million, it made just $12.8 million at the box office.
The 2014 web series Street Fighter: Assassin's Fist was more successful; it ran for 12 episodes and was later released as a movie.
[source collider.com]
Comments 18
I'm not sure that's going to add confidence in the new film based on that..... I mean, I could spend an hour with Photoshop doing that. Tempted to actually try just to prove my point!
Seriously its not that good is it?
@Blofse It's not something created for the movie specifically, it's literally just one of the many official logos Capcom has been using on marketing materials for years.
Worth noting that any time you see stuff like this from marketing expos, they're almost always placeholders made using pre-existing assets.
Chris Klein should win some kind of award for his performance in the Chun Li movie 😂 instant classic.
@Blofse
"I'm not sure that's going to add confidence in the new film based on that.....
Seriously its not that good is it?"
Where in the article did anyone say it would, or is "that good?" 🤔
I didn’t even know this was in production.
@GeneJacket ah thanks for that, makes more sense. Still, they could do a little bit more!
They couldn't do worse than the original live-action film, so I'll give this a shot. Video game movies have been much better in recent years.
@JJtheTexan
what game movies do you consider better? i have to be honest, Mario was fine but not at all memorable or moving, and that Mortal Kombat movie a few years ago was soo bogus 😆 Apologies if those were the two you had in mind lol but I am curious if I've missed something good 👍
Nice that it hews to the game title and not a hollywood-isation that takes itself too seriously
Oh boy !
A logo !
Be still my beating heart !
Will we get an announcement for an announcement next ?!
Or a Trailer for a trailer ?
These attempts to generate hype always fall flat for me.
@KitsuneNight This is not an attempt to generate hype. This is not consumer-facing marketing.
This is a billboard, built from pre-existing stock assets, at an industry trade show explicitly meant to attract potential merchandising/marketing tie-in partners.
@-wc- I enjoyed Detective Pikachu and The Super Mario Bros. Movie for what they are - "junk food" entertainment for kids and the young at heart. Hardly great films, but I liked them. The recent Mortal Kombat film was OK. I felt it was really carried by Sub-Zero as opposed to the forgettable protagonist. The Sonic movies were fine, and it seems like hardcore Sonic fans are pleased by them.
The bar is pretty low, I will admit. The 1993 Super Mario movie is definitely interesting but incoherent and a poor representation of the source material. The most recent direct-to-streaming DOOM film was awful. Wing Commander was one of the worst movies I ever saw. Double Dragon was really bad. I didn't care for any of the Resident Evil movies I saw.
I haven't watched any of Uwe Boll's game-to-movie adaptations (House of the Dead, Alone in the Dark, BloodRayne, Postal, Far Cry, Rampage, etc.) but it seems like they had mostly negative reviews.
I've never read a kind word about Final Fantasy: The Spirits Within.
So I guess my point was that it feels, to me, like gaming movies have mostly been better-received over the past several years, wtih Detective Pikachu being something of a turning point.
@JJtheTexan have you seen Legend of Chun Li???
SFTM is a fun, tongue-in-cheek Saturday-morning-cartoon-style romp. I mean it's written by the guy who made Commando, The Running Man, and Die Hard hilarious, cmon.
Was it a great Street Fighter movie? Debatable.
All the new videogame-material movies lately have just been whatever to me. They feel pretty soulless and paint-by-numbers to me at least.
I miss when you could make wackadoo ***** like The Wizard or SFTM for sure.
It's going to be extremely hard to top the masterpiece that is Street Fighter starringJean-Claude van Damme.
I'd honestly prefer a new animated movie, or even a series to give more characters a chance to shine. Something similar to Baki or Kengan Ashura.
This could be a great thing for everyone. Or for me, it could just be a Tuesday...
@MeloMan Just be sure not to change the channel.
@GeneJacket
Ah, so its corporate hype for other corporations.
Hype of a different kind.
@Blofse
I think they can get the Movie right, their Youtube Videos are comedial, but they get the action right about the Games and Movies they parody.
They have a Feeling for the Source.
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