The first trailer for Apple's upcoming Tetris movie has just dropped.

Starring Taron Egerton as businessman and developer Henk Rogers, the movie focuses on the battle to secure the rights to the Russian puzzler created by Alexey Pajitnov (played by Nikita Yefremov).

Also featured in the trailer is the Famicom version of Tetris, which Rogers produced under his Bullet-Proof Software company – a version which he believed was created with the correct permissions but, in fact, wasn't. He successfully secured the home console rights after this, and Bullet-Proof would port the puzzler to the Game Boy, turning it into a global sales success.

According to an interview with Entertainment Weekly, which went live alongside the trailer, it was revealed that it was Egerton who came up with the idea of fusing the retro visuals with the live footage. The movie is divided into 'levels', and new locations are often rendered in Tetris-style blocks.

Producer Matthew Vaughn explains that there was initially some resistance to this idea from director Jon S. Baird:

"It was originally Taron's idea, but Jon wasn't too keen on the 8-bit graphics, and the concept was dropped. But as we worked on the edit, we realized that the graphics would not only pace the film up and add an element of fun but would also help us solve some exterior and CG shots that we couldn't afford. So, in the end, we showed them to Jon, and he decided to play our game!"

Tetris hits Apple TV+ on March 31st.

Tetris Movie
Ben Miles as Nintendo's Howard Lincoln, showing off the Game Boy — Image: Apple TV
Tetris Movie
Taron Egerton as Henk Rogers, holding the Bullet-Proof Software port of Tetris for the Famicom — Image: Apple TV
Tetris Movie
Taron Egerton as Henk Rogers, watching Nintendo's Hiroshi Yamauchi (Togo Igawa) get to grips with the Famicom version of Tetris (even though it's the PC version shown on the screen — Image: Apple TV