Time Extension Reader Survey

It's that time of year again folks. We would love to ask you some questions and would greatly appreciate it if you could take the time to respond to our anonymous survey.

Why is this important to us? Our websites survive mainly due to those who choose to advertise their games on our websites. Advertisers typically (and understandably) want to know who they are advertising to, therefore, our survey gives us a snapshot view of our audience in 2025.

This year we're trying to keep things quite focused and have boiled everything down to 20 simple questions. Some of them are about you, some of them about which platforms you own and the games you buy and finally where you typically get your gaming news. All questions are optional, but any personal questions will contain a 'Prefer not to say' option.

We are running the same survey across all Hookshot websites; that is Nintendo Life, Push Square, Pure Xbox and Time Extension. You only need to answer it once, and it doesn't matter which site you do it on.

We will run more site-specific surveys in due course.

Hookshot Reader Survey 2025

About You (1 of 4)

Firstly, we need to know a little bit about you. Please remember that this information is always anonymised and helps potential advertisers know what kind of audience they can reach on our websites. All questions are optional or have 'Prefer not to say' options.

1. How do you identify your gender?
2. How old are you?
3. What is your estimated annual household income?
4. Do you have any children in your household?

Please select all that apply:

5. Do you give gaming purchase recommendations to your friends or family?

Gaming Platforms (2 of 4)

Next, we want to understand which gaming hardware you currently own, what you intend to buy soon and which subscriptions you currently have.

6. Which current gaming hardware do you own?

Please select all that apply:

7. Which VR platforms do you currently own?

Please select all that apply:

8. Which gaming hardware do you intend to buy in the next 6 months?

Please select all that apply:

9. Which gaming subscriptions do you have?

Please select all that apply:

Gaming Habits (3 of 4)

Next, we'd like to understand how many games you buy, where you buy them, what format and genres you prefer.

10. How many full price games do you typically buy a year?
11. What is your preferred purchase method for new games?
12. Which digital stores do you use to buy your games? (in the last 12 months)

Please select all that apply:

13. Which genres of games do you typically buy?

Please select all that apply:

14. How many "indie" games do you buy annually?

Gaming News (4 of 4)

Finally, we want to see which of our websites you visit and where else you typically get your gaming news.

15. How often do you visit Nintendo Life?
16. How often do you visit Push Square?
17. How often do you visit Pure Xbox?
18. How often do you visit Time Extension?
19. Where do you mainly get your gaming news?

You may select up to 3 answers:

20. Where else do you get your gaming news?

Please select all that apply:

Phew, you did it! Thank you so much for sharing your responses with us.

Your personal responses will be kept private in line with our privacy policy and will only be used to share anonymised and aggregated responses to our questions.

What was your favourite question this year? Are you disappointed we didn't ask about your dog's favourite game? Let us know in the comments below.